In this episode of The Speed of Culture, Matt Britton interviews Dmitri Siegel, Chief Creative, Brand, and Digital Officer at Urban Outfitters. They explore how Urban Outfitters leverages in-store experiences to drive social media engagement, the balance between creativity and performance marketing, and the evolving expectations of Gen Z consumers. Follow Suzy on Twitter: @AskSuzyBiz Follow Dmitri Siegel on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at [email protected] Hosted on Acast. See acast.com/privacy for more information.