How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle. She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ needs first. A warm welcome to the Strategic Marketing Show, Izzie Rivers. You can find Izzie over at RealmB2B.com.  Topics discussed on this episode include:How easy is it to measure the financial impact of improving customer experience?You say that an improved customer experience allows for an increased rate of self-selection - what do you mean by that?How do you target users that are likely to be high-usage customers?How does marketing better work with other departments, such as product, to enhance targeting?How do you make your marketing more efficient, so that you’re spending money on the right areas?How do you ensure that your brand experience appeals to the optimum target customer?