Do you know what your customers really want? Or are you mostly relying on assumptions to drive your sales? In today’s episode, we are joined by Lisa Smith, Founder, CEO, and Business Growth Partner at Smith Co., where she works with female and BIPOC business owners to help them remove sales roadblocks. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! What stands out most about Lisa and how she serves her clients is her powerful, data-driven approach to figuring out what they truly need. In one of her latest studies, Lisa did more than just survey her audience; she dug deep into the mindset and potential obstacles that people encounter in sales. Lisa has also generously made this work publicly available. She is committed to seeing others benefit from this information and will continue to grow the study in years to come! There’s a lot to unpack in today’s episode, from the fascinating results of Lisa’s study to the opportunities this represents for other business owners. Be sure to tune in as we explore what women really think about sales and discover what this means for your business! Episode Highlights Why 46% of Women Feel Negatively About the Word “Sales” [0:05:29] Sales as a Service [0:07:00] Debunking Myths About Women in Sales [0:11:11] Carving Out Time for Sales Success [0:12:57] How to Modernize Your Follow-Up Processes [0:20:44] What We Know About Optimism in 2024 [0:29:31] Lisa’s Future Surveys [0:33:03] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.