Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars. She’s also the author of four books on personal branding. BrandFace® started as a project when Tonya was selling vacuum cleaners door to door to pay her way through college. Her approach was discovered by someone in the radio industry, and that began a career-long journey of helping serious professionals become recognizable business stars through the power of personal branding. Now, they are the only comprehensive personal brand-building system across the globe. Her mantra is, "People don't do business with a logo. They do business with a person." She helps speakers, podcasters, authors, coaches, real estate agents, solopreneurs, and business owners to STAND OUT from their competition and attract their ideal customers so they can become recognized and sought-after authorities. Here's What We Cover in This Episode Why someone should do business with you Businesses must niche down You can’t help everyone Look for your passions Marketing is different than branding What is required to be done behind the scenes that no one sees? People do business with a person, not a logo Define, Develop, Display Process H.E.A.P Method Find your people You can’t be everything to everyone Connect With Tonya https://brandfacerealestate.com/ (Website) https://www.facebook.com/brandfacestar (Facebook) https://twitter.com/brandfacestar (Twitter) https://www.linkedin.com/in/tonyaeberhart/ (LinkedIn) https://youtu.be/MUfv8BoHJKo (Watch the Full Episode on YouTube )