Sue S. Chan is an expert marketer, brand builder, and all-around busy bee on the global food scene. She was Momofuku’s first brand director, and in this episode we go back to her time helping to build the David Chang empire (and figuring out how to tell DC what to do). She later founded her own agency, Care of Chan, which has become a go-to for major fashion and retail brands looking to engage with the food world. Also on the show is PJ Vogt, a recognizable figure in the world of public radio and podcast. He’s currently the host of one of our favorite shows today, Search Engine, and we talk about his recent food-related episodes, digging into sushi fraud and airplane coffee. We also chop it up about so many topics in food, including his ongoing coffee journey and some of his favorite NYC restaurants. Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We’d love to hear from you.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.