"The more data you have, the more painful it's going to be if you mess up your cybersecurity and all that leaks out." On the most recent episode of The Tea on Cybersecurity, host Jara Rowe is joined by Chris Vannoy from The Juice, a renowned MarTech firm, to dive into a discussion about data protection.  Chris underscores the significance of SOC2 processes in ensuring data precision and controlling access, while also tackling the tough task of juggling ethical and legal restrictions with the growing need for customer data in the face of evolving privacy conditions.  He offers a word of caution to companies about the importance of thoughtful data gathering and sharing protocols, emphasizing security from the get-go. The conversation also touches on the need for faith in vendors, the value of certifications like SOC2 or ISO, the privacy expectations among tech engineers, and the changing public attitude towards privacy, influenced by GDPR and the advent of new tech.  This episode underscores the crucial necessity for enterprises to protect their data in order to adhere to privacy regulations. What you’ll learn in this episode: What MarTech software is and how it can assist marketers in their work. The different security measures for different data levels.Precautions to prevent data from leaving the system.How to balance ethics, regulations, and customer expectations in MarTechPractical tips for breaking bad habits and implementing security measures Things to listen for: [2:23] Marketing technology (MarTech) includes various tools such as email campaigns, custom landing pages, account-based software, and advertising.  [4:57] Privacy concerns are rising both for users and businesses. [8:54] Regulations and privacy consciousness impact marketers today. [13:40] Data ownership and sharing responsibilities explained. [17:48] Engineers prioritize privacy, security, and ethics. [22:21] Ask for certification.  [24:37] Jara’s Receipts Connect with the Guest: Chris Vannoy’s LinkedIn Connect with the host: Jara Rowe’s LinkedIn Connect with Trava: Website www.travasecurity.com  Blog www.travasecurity.com/blog LinkedIn @travasecurity YouTube @travasecurity