William Gasner is the Co-Founder and Chief Marketing Officer at Stack Influence, a company that offers automation services to brands and micro influences on a scale of hundreds to thousands of promotions monthly. In this episode, we'll touch on the importance of understanding your brand's data before entering into influencer marketing campaigns, the relevance of creative campaigns, and how to navigate the challenges tied to direct attribution for influencer marketing. We discuss organic content halo effects, and the role of micro and niche creators across the main distribution platforms of Instagram, TikTok, and YouTube shorts.