#305 - Nikole Flores & Ali Karsch - The PR Playbook for Emerging Brands
Listen now
Description
Ali Karsch is the founder, and Nikole is the Head of PR at LVPR - a major PR firm specializing in working with famed DTC brands like Native, Vinebox, Jean Dousset, Kevyn Aucoin, Stojo, STATE Bags, Bean Box, Copper Cow Coffee, Usual Wines, Cloud Paper, Jinx, DOG by Dr Lisa, Jiggy, SmarterKids, Sugarwish, Mosaic Foods, London Grant, and more. Together, they have launched The Littles Advisory, a boutique CPG startup advisory that helps emerging startups, who may not be ready for a big ticket PR agency, find their footing as they bring their brands to market.
More Episodes
Zach Ranen is the co-founder of David, a protein bar brand with products containing the highest protein-to-calorie ratio in the market. In this episode of DTC Pod, Zach shares insights on David’s R&D process, the importance of product-led growth, their pre-launch and launch strategies, their...
Published 10/30/24
Ariana Farahani is the founder and CEO of the clean energy drink startup Plant Press. In this episode of DTC Pod, Ariana discusses the rapid growth of Plant Press, fueled by strategic retail partnerships, effective field marketing strategies, and a focus on product development based on consumer...
Published 10/10/24