#307 - Jess Chan, Longplay - How To Boost Revenue Through Retention & Lifecycle Marketing
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Description
Jess Chan is the CEO and Founder of Longplay, an lifecycle & retention agency for DTC brands. She's also the brains behind Backbone, an innovative tool that wraps all those email and retention best practices in one simple to use tool. In this episode, Jess joins Blaine to discuss what it takes to succeed as a brand that wants to lean into retention & lifecycle marketing to scale DTC revenue.
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