#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy
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John Coogan is the Founder of Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. Previously he co-founded Soylent, the popular meal replacement shake.
In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands.
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