#310 - $100M+ Businesses in Controversial Industries: John Coogan,

#310 - $100M+ Businesses in Controversial Industries: John Coogan, Co-Founder of Soylent and Lucy

Listen now

Description

John Coogan is the Founder of Lucy, an innovative company in the nicotine industry, offering safer alternatives to smoking. Previously he co-founded Soylent, the popular meal replacement shake. In this episode, we discuss strategies for scaling production, taking products to market, generating buzz, navigating regulation, nailing retail distribution, and leveraging digital content to grow brands.

More Episodes

See all »

#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen

Zach Ranen is the co-founder of David, a protein bar brand with products containing the highest protein-to-calorie ratio in the market. In this episode of DTC Pod, Zach shares insights on David’s R&D process, the importance of product-led growth, their pre-launch and launch strategies, their...

Published 10/30/24

DTC POD: How The Best Brands Are Built

Published 10/30/24

#343 - The ‘Clean Caffeine’ Revolution: How Plant Press is Energizing the Beverage Aisle

Ariana Farahani is the founder and CEO of the clean energy drink startup Plant Press. In this episode of DTC Pod, Ariana discusses the rapid growth of Plant Press, fueled by strategic retail partnerships, effective field marketing strategies, and a focus on product development based on consumer...

Published 10/10/24