Ben Acott is the marketing maven behind many successful brands, including Feastables and MANSCAPED. He is also the Chief Executive Officer of Magnetic Labs, a company dedicated to harnessing the influence of the world's biggest creators, celebrities, and athletes to establish billion-dollar brands. In today's episode, we examine how brand-creator partnerships can drive business growth. From MANSCAPED's humor-infused success to Magnetic Labs' strategic partnerships, Ben guides us through the crucial elements of building engaging direct-to-consumer brands.