#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter
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Description
Christopher Hunter is the co-founder of two iconic beverage companies — Phusion Projects (the parent company of Four Loko) and Koia.
In this DTC Pod episode, Christopher underscores the lessons from Four Loko's tumultuous success while detailing the birth and rise of Koia. He covers topics such as retail partnerships, product innovation, distribution expansion, and more.
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