John Morgan is the founder of Pelagic, a first of it's kind agency helping brands nail supply chains & operations - often times the biggest unlocks for scalability & profitability in commerce. In this episode of DTC Pod, John shares key learnings from his tenure at SpaceX and Seed Health, emphasizing the importance of iterative supply chain processes, cost optimization, and strategic relationships with suppliers. He also offers advice on avoiding common startup mistakes in supply chain design.