Colin Flood is the VP of Marketing at Unreal Snacks, a better-for-you chocolate brand. He began his career in e-commerce with Fanatics and later honed his expertise in shopper marketing at Rockfish, focusing on integrating offline and online strategies for CPG brands before joining Unreal. In this episode of DTC Pod, Colin talks about how Unreal successfully expanded its DTC and retail presence, including the strategies they deployed in marketing, budgeting, and product launches. He also touches on community engagement and the art of balancing the retail and digital aspects of the marketing mix.