Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. Under his leadership, the business has more than doubled in size. In this episode of DTC Pod, Aurelian shares his experience driving innovation and growth at Dermalogica while maintaining the brand's core values. He discusses the company's organizational structure, emphasis on employee empowerment, and the integration of AI tech across various functions. Aurelian also highlights the importance of their tribe of skincare therapists and how AI enhances personalized consumer experiences.