Learn the 3 key venture capital investment fallacies and how to avoid them so that you can be successful in fund raising for your venture. Learn the three key venture capital investment fallacies and how to avoid them so that you can be successful in fund raising for your venture. Understand the venture capital investor perspective and priorities so you can get in front of the right investor at the right time with the right opportunity. So what do venture capital investors want? Fundamentally they want to make money. However, that doesn’t necessarily mean they will always have that priority. Venture capital investors will tell you that their priority is on ROI. However, this is a long term goal, and most folks are more short sighted than that. Ultimately, investors want to keep their jobs, and they want to be RIGHT. Venture capital investors are in a business of ‘what have you done for me lately.’ Someone could’ve made and won some huge bets, but at some point, no one is going to care that you hit a home run a few years ago. Venture capital investors can be very insecure.  Either they have had some hits, but they are worried they will never have another one. Or, they fear that they will be exposed for the fact that they just got lucky once or twice and don’t actually have any discernable asset management skills. Newer investors want to be seen as ‘bold’ and make their mark to cover up their limited experience. And, some of the stalwarts of the industry fear that they simply aren’t relevant anymore (review show 12 unapologeticcapitalist.com/12.) There are some great and even exceptional venture capital investors out there, but the industry has become very crowded.  So finding an excellent and well matched one is like having found an All-Star player 7 rounds into the draft. However, you can engage in a far more productive dialogue, begin to establish meaningful relationships, and raise valuable venture capital if you can understand their perspective.