The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”.https://hubs.la/Q01G3fW50 Hosted on Acast. See