In episode 3, we are joined by Kim Whittaker, Senior Director of Professional Services for an introduction to Google Ads, which metrics advertisers need to be looking at, and why you shouldn't just take Google recommendations at face value. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. The Undiscovered Metric is part of the Adverity Databuzz series. Hosted on Acast. See acast.com/privacy for more information.