Join Mitesh Lakhani, Director of Solutions Consulting at Adverity where he discusses Facebook ads, the key mistakes marketers are making when approaching Facebook advertising, how to read Facebook ad metrics, and what metrics are important for Facebook ads. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams businesses use to evaluate their marketing performance. Each episode consists of a short video interview with guests, talking about the importance of data in their role focusing on a specific data source and the different metrics they gather, including what they consider to be the “undiscovered metric”. The Undiscovered Metric is part of the Adverity Databuzz series. Hosted on Acast. See acast.com/privacy for more information.