On this episode of The SaaS Operator Podcast, we follow the journey of tech veteran Dan Turchin. He founded PeopleReign, a platform that automates IT and HR services.  This episode covers how PeopleReign started, its value proposition, the challenges, major milestones, and its mission to impact a billion people at work. Dan talks about how focusing on customer value has been a key principle that has helped him stay relevant in tech since the 90s. As a founder and investor, he also gives practical tips on finding founder-investor fit and managing relationships. Tune in to learn more about: ~ Dan Turchin’s 25-year tech journey ~ PeopleReign’s founding story, challenges, and successes ~ The enduring importance of focusing on customer value ~ Finding founder-investor fit and managing founder-investor relationships (00:00) - Intro (00:09) - Dan Turchin's background in tech (02:25) - How focusing on customer value helped Dan adapt since the '90s (04:45) - Relationship between employee satisfaction and customer value (06:12) - What PeopleReign does (06:53) - How PeopleReign works (09:22) - Defining PeopleReign's ideal customer profile. (10:26) - More about Dan's tech journey and how it led to founding PeopleReign (12:33) - PeopleReign's mission statement (13:15) - PeopleReign's current success, recent fundraise and notable clients (15:35) - Advice for new founders on leading teams (18:11) - Advice for new founders on decision-making (20:57) - Finding the right founder-investor fit (23:18) - How investors should think about startups they invest in (24:00) - Tips for managing founder-investor relationships (24:39) - War stories from the early days of PeopleReign (28:20) - Where to find Dan Turchin and PeopleReign online The SaaS Operator Newsletter Get actionable insights from SaaS veterans to grow your MRR. Join hundreds of PLG founders at earlynode.com/subscribe Follow Dan: On Twitter:https://twitter.com/dturchin  On LinkedIn: https://www.linkedin.com/in/dturchin/  Mentioned In The Episode PeopleReign - virtual agent for IT and HR employee service AI and the Future of Work - Dan’s podcast on how AI changes the workplace ReactSquad.io - React.js Agency for Startups Nikolas Chapoupis On Twitter: https://twitter.com/nikolas_chap On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis EarlyNode On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On YouTube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode