The WARC Podcast
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Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting...
Published 04/16/24
WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.Discussing the State of Creativity report, including how marketers - both brand-side and agency-side - are feeling about the state of creativity within their...
Published 04/11/24
In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can...
Published 04/09/24