WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. Discussing their recent WARC article “How Brands Grow” with In-Store...
Published 07/25/24
In this episode of CMO Conversations, WARC's Anna Hamill talks to LVMH's Global Brand Officer, Mathilde Delhoume, about the luxury company's role in the 2024 Paris Olympics, blending brand heritage with modernity, the power of building long-term brands, and much more.
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Published 07/23/24