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WARC
The WARC Podcast
Make it WARC. Make it Effective. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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Recent Episodes
This week we’re joined by WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to the future of identity. Alex takes us through the implication of Google postponing its ban on third-party cookies, the best way for brands to avoid any data disruptions, and what the future of...
Published 07/29/21
This week WARC talks creativity and fame with Paul Feldwick, former strategist and author of Why Does The Pedlar Sing?, and Jane Wakely, lead CMO of Mars Inc. Do marketers need to rethink their approach to creativity and are they underplaying the power of fame? Stay up-to-date with the latest...
Published 07/15/21
This week WARC talks rainbow-washing with Nic Allum, SVP and principal of strategy and culture at New Moon. We explore LGBTQ+ marketing best practices, and consider whether brands should be focused on Pride month at all. Isn’t it time for a year-round commitment? Stay up-to-date with the latest...
Published 07/08/21
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