WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas?
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WARC’s China Editor Jenny Chan talks to Chris Baker, founder at Totem Media. Discussing performance versus brand building, evolving TikTok strategies, and how Chinese brand can build trust globally.
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