Our approach to sponsored content
Listen now
Description
We respond to some spicy comments on Reddit about the fact that we have sponsors, and talk about how we approach sponsored content, what we say no to, and whether we think we've sold out, and whether we can sleep at night. The Reddit thread: https://www.reddit.com/r/askSingapore/comments/15c2suy/is_the_wokesalaryman_just_sponsored_nonsense/ READ OUR COMICS: Instagram: https://www.instagram.com/thewokesalaryman/ Facebook: https://www.facebook.com/thewokesalaryman LinkedIn: https://www.linkedin.com/company/thewokesalaryman/posts/ Our website: https://thewokesalaryman.com/ Timestamps: 0:48 Is TWS sponsored nonsense? 4:38 When we reject clients 9:52 Do sponsors make content bad? 13:06 Fluffy centrist content VS taking a stand 15:18 Have we run out of topics? 18:14 Choosing tone, raw vs empathic 23:02 We make readers feel unambitious :( 24:17 Limitations of content formats 27:26 TWS is self-righteous 32:00 OP elaborated more 35:03 Bye bye :(
More Episodes
*THIS PODCAST EPISODE IS SPONSORED BY UOB* We sit down with Bernard Tay from Jinjja Chicken and Paul Kan from UOB to talk about the challenges facing SMEs and FnBs post-COVID. Specifically, about inflation, digitalization, and overseas expansion! The insights discussed in this video can be...
Published 10/08/24
Published 10/08/24
We've been away for a while travelling Southeast Asia promoting our books. 0:00 Intro 3:36 Traffic in Jakarta, KL VS Singapore 8:45 City planning is tough 15:13 Vietnam's growth since the 80s 17:43 Would we migrate somewhere else in SEA? 20:14 Retirement village business overseas? 26:05 Book...
Published 08/03/24