Our approach to sponsored content
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Description
We respond to some spicy comments on Reddit about the fact that we have sponsors, and talk about how we approach sponsored content, what we say no to, and whether we think we've sold out, and whether we can sleep at night. The Reddit thread: https://www.reddit.com/r/askSingapore/comments/15c2suy/is_the_wokesalaryman_just_sponsored_nonsense/ READ OUR COMICS: Instagram: https://www.instagram.com/thewokesalaryman/ Facebook: https://www.facebook.com/thewokesalaryman LinkedIn: https://www.linkedin.com/company/thewokesalaryman/posts/ Our website: https://thewokesalaryman.com/ Timestamps: 0:48 Is TWS sponsored nonsense? 4:38 When we reject clients 9:52 Do sponsors make content bad? 13:06 Fluffy centrist content VS taking a stand 15:18 Have we run out of topics? 18:14 Choosing tone, raw vs empathic 23:02 We make readers feel unambitious :( 24:17 Limitations of content formats 27:26 TWS is self-righteous 32:00 OP elaborated more 35:03 Bye bye :(
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Published 10/08/24
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