Episodes
In business, just like relationships, it’s crucial to find someone who complements your strengths and elevates your weaknesses. A partner should bring either financial resources or valuable connections that can help you scale - we’re not partnering with friends or family because it could be ‘fun’. Think of Steve Jobs and Steve Wozniak — one was the visionary while the other was the technical genius. Their mutual respect for each other’s skills was key to Apple’s success.Yet, not all partnersh...
Published 12/04/24
How can Stoicism lift somebody out of depression and into greatness? This week I sat down with Zach Fisher of New Reach Education. We dive into the lonely and heartless world of sales, business agility, and the mental resilience required to succeed. Starting as a door-to-door salesman, Zach learned the art of perseverance, building tight bonds with his colleagues through trauma bonding, and ultimately how to handle rejection. His transition to in-home sales, where he focused on closing d...
Published 11/20/24
Do elections actually have an impact on business? What do you think?This week, Isabelle dives into the complex dynamics of election years and how they impact small businesses. With a lot for debate on the ballot this year, the economy is a hot topic for business owners this year. Isabelle dissects the feelings of small business owners and what surveys say about public opinion..A recent survey from Entrepreneur.com found that 39% of small business owners lack confidence that beneficial policie...
Published 11/13/24
This week’s guest’s journey began with a passion for education and children. Lauren So brings a fresh perspective to entrepreneurship in this week’s episode. Growing up with parents who owned private schools, Lauren was inspired to pursue a career working with children, particularly those with special needs. After three years of teaching, she took her mother’s advice and dove into the world of behavior analysis, becoming a Board Certified Behavior Analyst (BCBA). It was in this field that Lau...
Published 11/06/24
In this week’s episode, we’re diving into the world of recruitment and training. We’ll explore the importance of creating accurate job descriptions, the role of AI in hiring, and how to utilize tools like the Predictive Index. We’ll also discuss building effective training programs and retaining top talent. From writing the perfect job description to integrating AI in your interview process, we’ve got it covered. If you’re ready to hire, train, and retain the best of the best, this episode is...
Published 10/30/24
In this episode, I had the pleasure of speaking to Savannah Schaffer, a dynamic business and mindset coach who has established a strong presence working with high-achieving women in the beauty industry. After leaving a six-figure job to start her own business following her pregnancy, she turned a potential setback into a launchpad for success.Savannah has mastered the art of leveraging social media, driving over $1 million in sales for a previous company, and now teaches others to harness tha...
Published 10/23/24
Strategic planning is the key to turning big dreams into reality! In this episode, I’ll show you how to set a "big kahuna"—your 10-year goal—and break it down into actionable steps. By aligning your team with clear roles and responsibilities, you’ll create a powerful roadmap for success.We’ll dive into the art of dreaming big, then transform that vision into achievable 5-year, 2-year, and annual goals using S.M.A.R.T. goal-setting. Learn how to set your 1-year plan, track progress with quarte...
Published 10/16/24
This week I had the pleasure of sitting down with “Chatty” Patty Titcomb, a dynamic hospital administrator at HonorHealth by day and a passionate and successful food truck owner by night. Patty embodies the idea that when you truly love what you do, it doesn’t feel like work—even when you feel stretched thin. It is what it is because you created it and are making it happen! Patty's story begins with a leap of faith—launching a food truck to bring authentic Nigerian cuisine to Phoenix, a ...
Published 10/09/24
Melissa Rein Lively has a familiar face—and for good reason. You might remember her viral moment during the pandemic as she stormed into a Target to protest masks? That episode had her reputation and career on its way to the ‘pasture’, people were attempting to cancel her. If you ask Melissa—that experience was the best thing that happened to her and propelled her career and businesses more than it hurt them. But it didn’t start there..Pivoting from a dream of red-carpet reporting to becoming...
Published 10/02/24
It takes money to make money. The truth is, very few businesses can be started for little to no money or investment. Whether it’s cold hard cash to purchase an office space, online subscriptions to software and CRMs, or the time, energy, and money you’ve invested in learning about your industry and honing the skills necessary to succeed, financial planning is crucial for scaling your business. We’re unpacking the essentials of financial planning for growth and why it's vital in order to ...
Published 09/25/24
Why wait? This week, we sat down with Dylan Capshaw, a Nickelodeon TIME Kid of the Year who transitioned from nonprofit founder to successful, teenage entrepreneur. Dylan’s journey from an online store to a vibrant brick-and-mortar business is both inspiring and insightful. As the founder of Stemistry—a unique business that pairs a coffee shop and floral studio—Dylan shares his experiences of launching a business with zero work experience and managing a team significantly older than him. Let’...
Published 09/18/24
Do you want to make $650,000 in a week? Who doesn’t? In this episode, we talk about how discipline and consistency are the absolute keys to success, why the average person lacks imagination, and why you should take your parent’s advice with a grain of salt. I sat down with the successful and inspiring Trevor Watters, CEO of Biomedic Consulting. We’re playing chess, not checkers—let’s dive in.Trevor’s journey began in the corporate world at LabCorp, where he quickly realized that the structure...
Published 09/11/24
Does your boyfriend want to wear your pajamas? This week, we talk about funding your business through low-effort side hustles, how to stand out in the oversaturated apparel industry, and the importance of trademarks. I sat down with Dani Eldred, Founder, Owner, and Operator of Cozy Ups, a bamboo pajama brand full of personality. Let’s dive in.Dani started Cozy Ups at 27, transitioning from designing medical devices to crafting a brand that resonates with comfort and style. With entrepreneursh...
Published 09/04/24
Have you ever seen your clients naked? In this episode, we talk about how to stand out as a small fish in a big pond, the power of always being a student of your craft, and the realities of using third-party marketing services like Groupon or ClassPass. We sat down with Bree Lopez, Owner and Founder of the Bronzed Bungalow, a boutique spray tanning salon in Old Town Scottsdale. Let’s dive in.As the vibrant force behind The Bronzed Bungalow, Bree Lopez is not just an entrepreneur; she’s a trai...
Published 08/28/24
Are you ready for one of the most insightful podcasts ever? Strap in. We explore why healing your inner child trauma is crucial for success, how military experience translates into business acumen, and the thrill of taking a company public on the international stage. Join me for this exhilarating conversation with Joel Yi, Founder of Scale Team Circle, a dynamic sales management agency, and Co-Founder of Scale Asia, a leading management consulting firm. Let’s dive in.Joel’s entrepreneurial jo...
Published 08/21/24
Have you ever bought a fake pair of sneakers? This week we learn how to spot a fake pair of sneakers, what it’s like to make a $20,000 sneaker sale, how to convince your parents to switch careers and go into business for yourself, and why you should focus your studies on industry specific information instead of general business advice. We sat down with founder and owner of Archive, a boutique sneaker store in Central Phoenix, Wilson Neloy. Let’s dive in.Wilson discusses how the pandemic influ...
Published 08/14/24
Have you ever been told to “f*ck off” on a cold call... as a twelve-year-old? This week, we sat down with Miss Teen Florida and the podcast’s youngest guest to talk about the power of discipline, why surrounding yourself with like-minded people from a young age is a key to future success, and why not being scared of strangers can be your biggest asset.Sabrina Cardone is not your typical teenager. At just 15, she has taken the stage before 35,000 people at Mandalay Bay, helped co-found 10x Kid...
Published 08/07/24
Do you get your skincare advice on TikTok? Shame. On. You.This week we welcome our first non-married partnership who bootstrapped their brick and mortar with less than $5,000. We talk about starting a business without spousal approval, the worst part about having a partner in business, why membership offerings are a revenue game changer and how niching down provides better products and services. I’d like to welcome Chantay & Lisa, co-founders and owners of Cleanse Face & Body Bar, a b...
Published 07/31/24
Have you ever tasted TV static? This week’s guest secured $100k over a handshake and a jager-bomb on Bourbon Street to start a cocktail-in-a-can brand. We talk about how to create Purple Cows, why getting married is a roadblock to success and why warm weather and fun equals opportunity. I’m excited to introduce the co-founder of Becky Personality Juice, Eric Burdick. Let’s dive in.Eric’s story begins with a handshake deal that would set the stage for Becky Personality Juice. Imagine sealing a...
Published 07/24/24
Are you challenged with standing out in today’s saturated social media landscape? In this episode of the Young Boss podcast with Isabelle Guarino, I explore the strategies of how to actually stand out on social media with Chelsea Evans-Flower, founder of Scott Social Marketing, a boutique social media marketing and creative agency.As the founder of Scott Social Marketing, Chelsea Evans-Flower has carved a niche in the industry by empowering brands to thrive online. Chelsea's journey from free...
Published 07/17/24
Did you know that entrepreneurship is not pigeon-holed to profit?In this episode of the Young Boss Podcast with Isabelle Guarino, I had the pleasure of sitting down with Veronica Aguilar, an inspiring force in the world of nonprofit leadership. Veronica's journey is evidence of the power of education and determination, proving that personal fulfillment can be achieved through dedication to helping others.Veronica's story begins with a tough decision: she contemplated dropping out of college t...
Published 07/10/24
Are you networking effectively enough as a business owner? In this episode of Young Boss with Isabelle Guarino, I explore the power of networking with Jake Fleshner, an innovative young leader who has evolved from his college startup roots to become an influential force in the business landscape. Jake, at just 27 years old, is a force to be reckoned with. From his early days at Spade Trade alongside his brother to his transformative experience working with business icon Gary Vee, Jake ha...
Published 07/03/24
What if I told you that you should quit your job and go full-time with your side hustle? You might be thinking, "But wait, Isabelle, I need that steady paycheck!" I get it but I’m confident in you and your ability to change your life. And hey, I’m going to give you some tips on how to build your business while still maintaining your 9-5.. For now.We’re shaking up the status quo. You've got the drive, the vision, and the guts—it's time to make it happen. Starting with a side hustle is like hav...
Published 06/26/24
This week I explore the art of negotiation with none other than Kellen Regalado, a dynamic sales expert. Kellen’s journey is nothing short of inspiring, demonstrating that youth truly is power when combined with skill and determination.Kellen, a millennial sales prodigy, discovered his passion for sales at a young age when he outsold every other fourth grader going door to door selling gift wrap. By 23, he had already crossed the impressive milestone of $1M in sales, proving that age is just ...
Published 06/19/24