In this episode of Zone2Speak, host Juliana welcomes Jeff and Jenny, the founders of Tailwind Nutrition, to share their inspiring journey from endurance athletes to innovators in sports nutrition. Discover how their personal struggles led to the creation of Tailwind, a brand known for its simple, clean, and effective hydration and fuel solutions that have become a favorite among athletes worldwide. Jeff and Jenny recount the challenges they faced in developing a product that truly works with the body's needs during intense activities. They delve into the importance of balancing scientific research with real-world experience and the significance of customer feedback in refining their offerings. Listeners will gain insight into Tailwind's product evolution, including popular flavors and the development of new lines like rapid hydration and recovery mixes. The episode also highlights Tailwind's commitment to sustainability and community, with stories of how the brand has made a difference in athletes' lives. Tune in to hear from professional athletes Sonia Looney and Ellen Campbell, who share their experiences with Tailwind Nutrition, and learn about exciting new products on the horizon. Whether you're an endurance athlete or just curious about sports nutrition, this episode offers valuable perspectives on fueling performance and achieving athletic goals.  --- Follow Tailwind: @tailwindnutrition on Instagram Website: https://www.tailwindnutrition.com --- 🎁 Exclusive Discounts for Our Listeners: 💆‍♀️ 35% off Fre Skincare: Use code ZONE2SPEAK at freskincare.com/zone2speak 🚴‍♂️ 10% off Cycplus: Use code Zone2Speak at cycplus.com 🌿 25% off Genki Wellness: Mention Zone2Speak at bemoregenki.com  --- To all of my listeners, thank you for your continued support. Keep building that base and having important conversations that feed the soul. INSTAGRAM: @zone2speak YOUTUBE:  @zone2speak