Promotion or prevention. Concrete or abstract. Trait or state. Emotional or Rational. Do you really know what motivates your customers? Good news is that we’ve got behavioral science expert Christopher Graves joining us today for an engaging and illuminating discussion about the complexity of people, many of whom are your buyers. Are you digging deep to understand what your customers are telling you and how that impacting your account-based marketing efforts or your company’s product-led growth? You won’t want to miss this conversation with Ari, Rajesh, and Christopher as they put all the pieces together to truly understand what makes people tick. Christopher Graves is the Founder and President of Ogilvy Behavioral Science. Prior to this role, Graves served as the Global CEO of Ogilvy Public Relations. Prior, Graves spent two decades in media and news, including 18 years with Dow Jones & The Wall Street Journal. He also headed all news & programming for the TV networks CNBC Asia and CNBC Europe.