Ever feel like Instagram is just not made for therapists? Like it’s all trends, dances, and influencers, while you’re here trying to connect with real people who need your help?You’re not alone. So many therapists feel overwhelmed by Instagram - and that’s why I invited Emily Masterson, creator coach and Meta insider, to join me for this episode. With over 8 years of experience helping small businesses grow, Emily knows exactly how therapists can use Instagram to build a community, attract dr...

Ever felt a twinge of guilt or shame for wanting to earn more money in your practice? You’re not alone. In this episode, we’re tackling one of the most pervasive and limiting beliefs in the therapy world: the idea that wanting financial success is greedy or unethical.Join me as I break down why this narrative is not only outdated but actively holding therapists back from making the impact they’re capable of. From reframing money as a tool for good to overcoming guilt and shame around earning,...

Ever thought about adding a membership model to your business but aren’t sure where to start or what it really takes? This episode dives deep into why memberships are a powerful way for therapists to create sustainable, recurring revenue — and the strategies to make them thrive. Join me as I unpack the steps to building a membership that offers continuous value and genuine community.I’ll be pulling back the curtain on how our signature course, The Incubator, and our membership, Incubator Plus...

Ever feel like you’re pouring all your energy into creating an online program, but you’re still wondering if it’s truly helping your students get the results they signed up for? In today’s episode, we’re diving into strategies that make a real difference in student experience and success. Because here’s the thing: when your students thrive, so does your program.We’ll talk about practical, human-centered ways to boost engagement, reduce drop-off, and help students feel connected, motivated, an...

Ever wondered how to take your expertise beyond the therapy room and into the media spotlight? Today’s episode with Clare Rowe is packed with actionable insights on how therapists can get into PR and media to expand their impact and build authority in their field. Clare, an Educational & Developmental Psychologist and seasoned media commentator, joins us to share her journey and practical advice for navigating the world of media while staying authentic to your values.Whether you’re lookin...

Have you ever felt like there’s a voice in your head that loves to point out all the reasons why you shouldn’t go after something big? Yeah, me too. That voice is often loud, full of doubt, and sometimes tries to masquerade as “playing it safe.” But here’s what I’ve learned after building a seven-figure program: it’s not about ignoring that voice; it’s about reshaping it with beliefs that can lift you up instead of holding you back.In today’s episode, I’m sharing three powerful beliefs that h...

High-Achieving & Neurodivergent: Thriving Beyond the Diagnosis with Johanna BadenhorstIn honor of ADHD Awareness Month, I’m thrilled to bring you an incredibly special episode that’s close to my heart. Today, I’m joined by Johanna Badenhorst, a psychologist and ADHD coach who was diagnosed with ADHD later in life, just like me. We dive deep into the unique challenges - and strengths - of high-achieving women with ADHD, exploring how neurodivergent individuals can thrive both personally an...

Signs Your Clients Need You to Create an Online ProgramAre you constantly running into the same client challenges, managing never-ending waitlists, or repeating the same foundational lessons? It might be time to create an online program to meet your clients' growing needs—and maximize your impact. In this episode, I break down the five key signs that your clients are telling you they need more from you than 1:1 sessions.If you’ve ever wondered whether creating an online course could help you ...

If you’re looking for an engaging way to grow your email list, connect with your ideal clients, and increase sales for your online programs, this episode is a must-listen! I’m joined by quiz expert Lindsay Roberts, who shares how therapists can use quizzes to attract qualified leads, nurture relationships, and boost program enrollments.In this episode, we cover:What quizzes are and why they work well for therapists building online programs.Step-by-step strategies for designing effective quizz...

Have you launched an online program and wondered if there’s a way to maximize your income without overhauling what’s already working? You’re not alone! Many therapists are looking for simple, effective ways to increase revenue while still delivering powerful results.In today’s episode, I’m sharing three easy strategies that can boost your program’s sales and enhance the client experience — all without changing the core of your offer. We’re diving into the world of order bumps, upsells, and VI...

From Invisible to Invincible: Nichi Morrin’s Mission to Empower Those with Invisible ConditionsHave you ever felt unseen or misunderstood because of an invisible condition? Or perhaps you’re a therapist wondering how you can make a difference for clients who face unique, unseen challenges every day? In today’s episode, I’m sitting down with Nichi Morrin, a visionary clinical psychologist, entrepreneur, and fierce advocate for those living with invisible conditions.Nichi is the founder of The ...

Can an Online Program Really Be as Transformational as 1:1 Therapy?Have you ever wondered if an online program could deliver the same depth of transformation as working 1:1 with a therapist? You’re not alone. Many therapists are hesitant to create online programs because they’re concerned that group or self-paced formats just won’t offer the same personal growth as individualized sessions.In today’s mini episode, I’m unpacking the strengths and limitations of online programs, and exploring th...

Marketing 101 for Therapists: Overcoming Common Hurdles to Build and Grow Your Online ProgramFeeling overwhelmed by marketing? You’re not alone! Marketing can feel especially challenging for therapists who are used to connecting one-on-one and want to maintain values-aligned, ethical practices. That’s why I’m answering some of the most common marketing questions I get asked in this episode.After the amazing response to our last Q&A episode (Episode 136: Social Media Tips for Therapists: H...

Do you find yourself chasing new ideas all the time, only to leave them unfinished? If you’re a therapist looking to expand your practice, you might be battling a case of “too-many-idea-itis.” But there’s a simple antidote: F.O.C.U.S., or “Follow One Course Until Success.Are you caught up in “too-many-idea-itis”? If you’re constantly dreaming up new programs, courses, and membership ideas (and starting half of them!), you’re not alone. This “condition” may sound like a childhood diagnosis fro...

Have you ever dreamt of running a retreat with your dream clients, in an exotic location, and creating a life-changing experience? You’re not alone—so many therapists are drawn to the idea of hosting retreats. But, before you dive in, let’s have an honest conversation about the realities of running retreats.In today’s episode, I’m pulling back the curtain on the good, the bad, and everything no one tells you about running a retreat. I’ll also be sharing some key signs to look out for in your ...

You’ve been running your business solo, handling every task yourself—but now you’re ready to take the next big step: building a team. In today’s episode, I’m pulling back the curtain on my hiring journey in a special “Unmasked Monthly Musing” episode.From the first hire to learning how to let go of control, I’m sharing all the behind-the-scenes details of what worked, what didn’t, and the lessons I wish I’d known sooner. Whether you’re making your first hire or looking to scale your team, thi...

You’ve been hearing all the buzz about AI and how it can revolutionize businesses, but as a therapist building an online program, you’re wondering—how does this apply to me? Well, today’s episode is exactly what you need! I’m not exaggerating when I say this episode could be a game-changer for how you create, grow, and scale your online program.I’ve brought in an expert who’s been teaching AI to online businesses—Rick Mulready. He’s here to walk us through how therapists can use AI to simplif...

If you’ve been feeling overwhelmed by social media marketing as a therapist, today’s episode is exactly what you need to hear!Social media can feel like a tricky space, especially when you're used to getting most of your clients through word-of-mouth or referrals. But here's the truth: social media is an incredibly powerful tool that can help you grow your online program and reach new audiences, without feeling like you're selling your soul.In this episode, I’m diving into some of the most co...

Creating an online program as a therapist can feel like juggling client sessions, ethical considerations, and tech challenges all at once. In this episode, I pull back the curtain on our recent Incubator launch and share valuable lessons that every therapist venturing into the online space needs to hear. Whether you're an experienced online educator or just starting to explore digital possibilities for your practice, these insights will help you navigate the unique challenges therapists face ...

Are you a therapist struggling with the financial side of your practice? This episode is your guide to gaining financial confidence and creating a thriving business!In this episode, I sit down with financial expert Amanda Thompson to discuss the unique financial challenges we therapists face and how to overcome them. We dive deep into:(2:15) Amanda's journey as a financial planner and her mission to financially empower business owners(6:30) The changing landscape of the financial planning ind...

As therapists, we're passionate about helping others but often struggle to create sustainable, profitable practices. In this powerful kickoff to the Online Program Blueprint training series, Dr. Hayley Kelly reveals how online programs can transform your therapy business and expand your impact.With over 3,500 therapists registered for this groundbreaking training, the demand for this knowledge is clear. Dr. Kelly shares her own journey from burnt-out clinician to thriving entrepreneur, along ...

Are you a therapist curious about creating online courses but feeling hesitant due to industry pushback? This episode is your ultimate guide to navigating the choppy waters of course creation in the therapy world!Holy hell, do I have a spicy topic for you today! I'm diving deep into the controversial world of online program and course creation for therapists, and let me tell you, it's got people more fired up than a cat in a roomba factory.I'm addressing the recent Facebook post that left man...

Dreaming of financial freedom as a therapist? Here's my step-by-step journey to a million-dollar online program business!As therapists, we often shy away from talking about big money goals. But what if I told you that it's possible to make a million dollars with online programs while staying true to your values? In this powerful episode, I'm pulling back the curtain on my journey to seven figures and sharing the exact strategies that got me there.If you're feeling stuck in your practice or dr...

As therapists, we often shy away from talking about money. But in today's economic climate, we can't afford to ignore the financial side of our practice anymore. In this powerful mini-episode, I dive deep into the uncomfortable but necessary conversation about financial stability for therapists.If you're feeling the pinch in your practice or guilty about wanting to earn more, this episode is a must-listen! I reveal the game-changing mindset shift that helped me overcome my own financial strug...