"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be." Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator. Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content. In this episode, you will learn how to: Understand how to create content like a business owner should, instead of an influencerUse psychological hacks in your stories to keep your followers engagedLearn how to actually sell to the community that you've cultivated Hosted on Acast. See acast.com/privacy for more information.