If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you. Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on understanding customer needs and delivering genuine value without self-promotion provide a unique...

Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate? Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business. Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term. In this episode, you will learn...

Want to unlock the key to overcoming your internal creative resistance and achieving your desired success? Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey. Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success. In this episode, you will learn how to: Discover the impact of character roles in narratives.Conquer internal...

What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt. With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad...

Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end? You've been told to start your stories with an attention-grabbing hook time and time again, but that feels gimmicky and your audience is on to it. They don't buy it. I've got a solution to help you achieve heightened audience engagement through impactful storytelling techniques. This isn't your typical storytelling lesson; it's a game-changer. In this episode, you will learn...

Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself out there and not getting the results you hoped for can be frustrating. Let's change that. Robert Tighe is a seasoned storyteller with a background in journalism and a passion for leveraging personal experiences to enhance professional communication. His background in sports and journalism provides a unique perspective, offering valuable...

Hey there, content creators and marketers! Do you ever feel like you're following all the storytelling best practices, using proven formulas, and still not getting the results you want? It can be frustrating, right? You put in all this effort, but it seems like something's missing. What if I told you that the key to building a strong brand lies in understanding the power of storytelling in TWO very distinct and different ways? Let's dive into how storytelling can make or break your brand's...

In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success. Mark Miller and Ted Vaughn, co-authors of the enlightening book "Culture Built My Brand," bring a wealth of experience and...

Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and career, only to find that it hasn't brought you the personal growth and self-reflection you desire. The pain of feeling lost and disconnected from your true purpose can be overwhelming when you've followed the conventional wisdom without seeing the results you hoped for. But there is a better way. Deevo Tindall, a creative force with a passion...

Does this sound familiar? You pour your heart and soul into your art, but self-doubt and fear hold you back from fully expressing yourself. You've been told to just push through and ignore the doubts, but deep down, you know that's not working. It's time to break free from these ineffective actions and discover the transformative insights that will empower you to overcome creative blocks and unlock your true potential as an artist. Steven Pressfield has become an influential figure in the...

Discover the untold story that led Jill Riley on an extraordinary journey, transforming her family's history and inspiring generations to come. As she delves into the depths of her cattle ranching lineage, a surprising twist unravels, unveiling a truth that will forever change the way we see our own familial roots. Jill Riley is a passionate musician who has embarked on a unique endeavor to strengthen family connections and preserve ancestral stories. With a deep love for her wild and...

If you're feeling frustrated and invisible amidst the sea of content creators, tirelessly producing content, but struggling to capture the attention of your target audience, then you are not alone! Instead of creating meaningful connections, your audience may be scrolling past your posts, unaware of the authentic stories and value you have to offer. Well, this is the episode for you. Alana Sparrow is a creative director and brand expert who knows how to captivate audiences and make a lasting...

Do you want to unlock your potential as a writer and create stories that captivate and resonate with readers and viewers? Wondering how you can develop your unique voice in storytelling? Well then this is the episode for you. Paul Guyot is a veteran screenwriter (30 years in the biz!) who helps aspiring writers discard all the advice from the so-called "gurus" and instead focus on finding their unique voice. Paul believes that discipline is the key to success, but it's not about forcing...

Do you want to create a thriving company culture that leads to maximum productivity and efficiency? Are you seeking a solution to shape a positive work environment that drives success? Look no further! Karen Eber is an author, consultant, keynote speaker, and thought leader on organizational culture. Having honed her skills in psychology, Karen took her insight to the business world, accelerating learning and performance in formidable companies such as HP and Deloitte. Deeply passionate...

Does this sound familiar to you? You've been told to dream big and set goals, but somehow, taking action toward those goals feels like an uphill battle. You find yourself stuck in a cycle of frustration and unfulfilled potential. The pain of watching your dreams slip away while waiting for something to happen can be excruciating. It's time to break free from this ineffective approach and embrace the journey toward your goals by taking decisive action. Heather Parady is a tenacious trailblazer...

Are you tired of pitching to investors and stakeholders but never quite making the impact you want? Have you been told to simply craft authentic stories to build trust, only to be left feeling frustrated and unheard? It's time to ditch ineffective advice and discover the power of competitive storytelling, human psychology, and impromptu speaking. Former trial lawyer turned startup coach Robbie Crabtree uses his storytelling skills to inspire action toward solving major global issues, but the...

Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professional PR story? Myth #1: You need celebrity status to get noticed. Myth #2: A press release is all it takes for successful media exposure. Myth #3: PR is too expensive for small businesses. Kayley Hamilton, the founder of KAYLEY Media, is a PR expert with a keen eye for crafting compelling stories that generate media exposure. Her background in...

Are you a non-profit looking for an authentic storytelling collaboration? Have you heard the myths that it's too expensive, too complicated, or impossible to find the right partner? Well, Elena Rue is here to show you the truth about collaborative storytelling and how to create content that is powerful, impactful, and authentic. Elena Rue is an accomplished storyteller and co-founder of StoryMine, a digital storytelling agency specializing in collaborating with non-profit organizations to...

After being a combat veteran and dedicating himself to a successful law career, Nick Witters is faced with the difficult decision of taking a new job managing Mr. Beast, a YouTuber. As he risks it all, his journey to success is filled with pressure, loss, and hard work. Will he make it? Will he be able to pull the trigger and take the risk? Nick Witters is the CEO of Ballen Studios, most known for managing the MrBallen YouTube channel. Hailing from a small town in Washington, Nick's journey...

As Francisco Mahfuz embarked on his journey to master the art of storytelling, he made a shocking discovery — that the most captivating stories weren't the grand, epic tales that everyone believed they were, but rather the simple, relatable moments between people. What other secrets will this master storyteller uncover as he continues to defy our expectations and debunk popular storytelling myths? In this episode of The Storytelling Lab, you will learn how to: Uncover the truth about...

Experience life-changing power in your life and business for less than $20! Nick Hutchison is an entrepreneur with a passion for personal growth through books. After experiencing the transformative power of personal development books firsthand, Nick founded Book Thinkers, a platform designed to help readers retain and apply the life-changing wisdom found in these books. In this episode of The Storytelling Lab, Nick discusses how to: 1. Discover the impact of personal development through...

Experience the journey of transformation - and discover the power of manifestation! Olivia Mancuso is a successful marketing consultant, video spokesperson, and influencer. She is passionate about helping entrepreneurs and multi-passionates create their personal brands and manifest their dreams. In this episode of The Storytelling Lab, Olivia discusses: 1. The skills that she learned from being a professional journalist in broadcast television.  2. Her journey of discovering her passions and...

Share your story and discover how it can inspire and move others - "Your Story Matters". Troy Bedenbaugh is an award-winning documentary filmmaker and creator of the emotional documentary film "One Lost Many Found", which tells the story of his journey to discover who his father was 20 years after his passing. Here's what I cover with Troy Bedenbaugh in this episode of The Storytelling Lab: 1. The power of telling and sharing personal life stories, and why it matters to others. 2. The...