Introducing our new Premium membership, designed to enhance communication and career skills with expanded content and tools. Enjoy early access to live events, AMAs (Ask Matt Anything), eQuips—Essential Quick Insight Playlists—Extended Deep Thinks episodes, and the AI Chat Matt tool. The focus is on building a global community where members can connect, share insights, and receive feedback. A portion of membership fees will support charities dedicated to developing communication skills...

Join TFTS Premium - Launching this week Make your message memorable. “Immediately forgettable” — that’s how Matthew Dicks describes most of the business communication that he encounters. If you want to be remembered, he says, it’s time to tell stories. A veteran elementary school teacher, storytelling coach, and best-selling author, Dicks knows how the right narrative can transform mundane messages into stories that stick. In his book, Storyworthy: Engage, Teach, Persuade, and Change Your...

Join TFTS Premium - Launching this week Beyond the Big Screen. Every business meeting, product launch, or marketing communication has something in common with your favorite movie: they all succeed or fail based on their ability to make you feel something. Just ask Jeff Small, CEO of Amblin Partners. "Good stories win," says Small, who leads one of the world's most renowned independent film and television companies alongside Steven Spielberg. As both a business leader and storytelling expert,...

Join TFTS Premium - Launching this week Why practice is the key to success. If there’s anyone who knows about performing under pressure, it’s former NFL quarterback Andrew Luck. Whether playing in front of thousands or presenting to ten, his key to success is practice. "There's a romantic notion that you rise to the occasion," says Luck, a Stanford graduate and four-time Pro Bowl selection. "But I think you settle to the level of your training. We practiced those high-pressure situations all...

Join TFTS Premium - Launching this week Create more meaningful communication by defining your audience. Before you even think about communicating a message, defining a brand, or developing a strategy, Seth Godin says you have to ask these questions: “Who’s it for? What’s it for? And what’s the change [you] seek to make?” As a best-selling author, entrepreneur, and marketing expert, Godin understands that effective communication rests on purpose and intent. “Branding is not logoing,” he says,...

Join TFTS Premium - Launching this week The inner workings of social influence and persuasion. Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing. For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their...

Be the first to hear about TFTS Premium -> Sign up for our email How acceptance and authenticity can transform all of our interactions. What’s the key to experiencing deeper connection in our communication? According to Alan Alda, it starts with acceptance — of others and ourselves. "Connecting, communicating, and clarity," Alda explains, "they're all based on hearing what the other person is really saying; letting the person be real; accepting them.” As an acclaimed actor, writer,...

Being present in the moment and staying open to whatever unfolds. We all want to lead lives and careers full of joy and fulfillment. Maggie Baird certainly has, and the key, she says, is to stay open to new possibilities and “let your passion lead.” Baird is an accomplished actress, improv teacher at the Groundlings Theater, mother to music sensations Billie Eilish and Phineas, and founder of Support and Feed, a nonprofit addressing food equity and the climate crisis. Through it all, she has...

Gain control over your speaking and excel in your communication. For the first anniversary of his book Think Faster, Talk Smarter, Matt Abrahams shares strategies from the first chapter, focusing on managing speaking anxiety and improving spontaneous communication. Through personal anecdotes and practical techniques, he explains how to handle unexpected questions, reframe anxiety as excitement, and use mindfulness and breathing exercises to stay calm under pressure. The episode also offers...

Know your audience and tailor the message for them. In high-stakes communication, every word counts. For Jen Psaki, that means knowing who she’s talking to — so she knows just what to say. As the former White House Press Secretary and current host of Inside with Jen Psaki on MSNBC, Psaki has discovered that communication isn’t about “saying the most words or saying them the loudest,” but about knowing your audience well enough to tailor the message just for them. “You need to think about how...

Why organizational strategy can be both top-down and bottom-up. As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands, and that strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they’re discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to...

What it takes to develop as a leader. Great leaders and great communicators aren't born, they're made. That's why John Hennessy and Tina Seelig, directors of Stanford University’s Knight-Hennessy Scholars, are working to create the great storytellers of tomorrow, today. "We decided that there was a leadership void, and that was a driving motivation to do this," says Hennessy, former Stanford president and current Alphabet chairman. The program, which he co-founded in 2016 with Stanford alum...

“Acts of trust are the bedrock on which relationships are formed.” There’s a lot in the world to make us cynical about other people and their motives and intentions. But by “trusting loudly,” Professor Jamil Zaki believes we can renew our faith in one another.Zaki is a professor of psychology at Stanford, director of the Stanford Social Neuroscience lab, and author of several books, including his most recent, Hope for Cynics: The Surprising Science of Human Goodness. While many people feel...

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