What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker on gaining attention through content. He joins Neil to talk about the need to understand how your content can fit into the lives of your audience, appreciating the media moments when it's possible to engage, and the formats that will work. Check out our YouTube video series at: https://goo.gle/3t13pWt