All great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the secret to creating real impact, how advertisers should think outside of their bubble, and why she has 64,000 photos on her phone.
Think with...
Published 04/30/24
How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the...
Published 04/09/24