When big data meets retail, the result is "no demand"? In a world of apps and bots powered by big data predictive selling means that you do have to ask, your need is met before you know it. Gwen looks at how big data and changing consumer behavior is changing the thinking about what retail marketing means.
The story of how Lowe's, typically a big-box, big footprint store, packed a lot into a much smaller space by focusing on customer needs both in store and in Manhatten.
A case study of a partnership between Brazilian ecommerce player NetShoes and Brazilian telecoms to provide free mobile data access to the NetShoes website.
Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.