In this episode of the Customer Success Masterclass, discover how you can revolutionize customer retention in your long tail. Join Daphne Costa Lopes as she explores Mayple, an innovative solution to onboard and retain your SMB or low-paying customers at scale. Our special guest is Elad Donsky, CEO of Mayple. In this episode, you'll hear about his journey from startup founder to a Salesforce acquisition, and learn how to tap into the gold mine of your long-tail customer base for world-class retention. What we’ll cover: • Busting Retention Myths: Why you SHOULD put human resources behind small customers. • The Uber of CS: How Mayple provides High-Touch, Pay-Per-Use Industry Expertise for Long-tail Customers. • Real Results: How Mailchimp Reduced Churn by 95% Within Six Months using Mayple. Tune in for game-changing insights and strategies!