In a world where Amazon prime can get you almost anything you need in a day, it's easy to carry the idea of instant gratification into other areas of your life, including your business. But real results take time and often can't be rushed. In this week's episode of the This Week In Weddings podcast, we're chatting about Julie Bunkley's theory about the 18-month time frame, and why it takes that amount of time to see results manifest themselves.