Giving your clients a good experience is key to growing your business and word-of-mouth referrals. But, what are some simple ways to elevate the client experience without selling your soul or working 24 hours a day? In this week's episode of the This Week In Weddings podcast, we're chatting about some simple tips to elevate your client's experience in a manageable way. About our guest: Behind the lens of Lynne Reznick Photography, Lynne Reznick is an educator-turned-photographer on a...

Getting your work published in a wedding magazine or blog is an aspirational goal for many. But with fewer publications out there, it's more competitive than ever. In this week's episode of the This Week In Weddings podcast, we're chatting about best practices for finding the right publications to submit to, getting your work published, and following up. About our guest: Jainé Kershner is a wedding photographer based in New York. Jainé Kershner Photography was handpicked as one of NY’s...

Many wedding industry entrepreneurs overlook Pinterest as a marketing tool, but it's still around and still generating leads. In fact, proper use of Pinterest can even help your work get noticed by search engines like Google. In this week's episode of the This Week In Weddings podcast, we're chatting with a Pinterest strategist about the platform, how it's changed in recent years, and the basics for getting the most out of it. About our guest: Gabby Pinkerton is an adventurous Wedding...

Growing a team requires you to take on a new title – boss. But for so many entrepreneurs, being a boss is uncharted territory. In this week's episode of the This Week In Weddings podcast, we're chatting with a wedding industry entrepreneur with 60 team members all about being a better boss, including some best practices and things to avoid. About our guest: After Graduating from Grambling State University and leaving his home state of Louisiana, Chris Harmon moved to Dallas, Texas to...

Where do you want your business and life to take you? People from Oprah to Deepak Chopra believe in manifesting their future with the use of vision boards. But what is a vision board, how do you make one, and what can it do for you? In this week's episode of the This Week In Weddings podcast, we're chatting all about vision boards and how to use them to design the life and work that you love. About our guest: A life-long learner with nearly a decade behind the lens. Rosy is self-taught...

It's true what they say – it's all about who you know. And in the wedding and event industry, that could not be any more true. From knowing your clients to the vendor team you're working with on the event day, it's all about relationships. In this week's episode of the This Week In Weddings podcast, we're chatting about the best ways to build relationships with both clients and vendor partners as well as tips for maintaining them. About our guest: Sacia Matthews is a destination wedding...

Is confidence something you're born with or something you can learn? In this week's episode of the This Week In Weddings podcast, we're chatting all about confidence and doubt and breaking patterns of negative stories we tell ourselves. About our guest: Rocky knows firsthand how difficult it can be to identify what makes us unique on our own. We get caught in insecurities and fears. We tend to spend too much time looking outside, comparing ourselves to what others project, and say about...

We all know that Instagram is a powerful social media tool for the wedding industry, particularly since it's so visual. But are you using Instagram as a sales tool as opposed to just a portfolio? In this week's episode of the This Week In Weddings podcast, we're chatting about how you can use Instagram to promote your business well beyond pretty pictures. About our guest: Maria Oliva is the CEO & Founder of SMS Media, a social media coaching business for wedding vendors in the DC...

Small businesses definitely need policies, procedures, and contracts in order to stay organized and to set boundaries. But when is it ok to be flexible and make an exception? In this week's episode of the This Week In Weddings podcast, we're chatting about exceptions, when to (and not to) make them, and some things to think about as you're making the decision on bending your rules. About our guest: Our guest today is Jennifer Trotter, the owner and principal artist behind one of...

We're all busy. But are you just staying busy? Or are you actually moving things forward in your business? In this week's episode of the This Week In Weddings podcast, we're chatting about the differences between action and motion, and how simply doing the preparation isn't necessarily moving the ball forward. Listen in as we chat with a return guest about some tips for making that busy work actually work for you and your business. About our guest: With a background in producing and...

Pricing in the wedding industry is admittedly all over the board. Not only do various vendors charge in vastly different price ranges, but even the pricing strategies are all over the board (flat fee, packages, percentages, oh my!) In this week's episode of the This Week In Weddings podcast, we're chatting about pricing your art, and the necessarily mindset shifts that are needed in order to get the price you deserve and work with the clients who believe in you and your art. About our...

In a creative industry, it's often challenging to stay creative 24/7. And with so much coming at us constantly – from social media to the news – it's no wonder that it's easy to get caught up in what's trendy as opposed to being innovative. In this week's episode of the This Week In Weddings podcast, we're chatting with an industry veteran about being your own inspiration and keeping the creativity alive.  About our guest: Kristy’s work, like her personality, is at times difficult to...

In this casual episode of the This Week in Weddings podcast, Kimberly, Annie and Lance reflect on 2021. Listen in as we do a little bit of recapping, a little bit of goal-setting, and a lot of group therapy.

In a world where Amazon prime can get you almost anything you need in a day, it's easy to carry the idea of instant gratification into other areas of your life, including your business. But real results take time and often can't be rushed. In this week's episode of the This Week In Weddings podcast, we're chatting about Julie Bunkley's theory about the 18-month time frame, and why it takes that amount of time to see results manifest themselves.

Did you know that This Week In Weddings has a book club? We're all about improving ourselves personally and professionally, and we love connecting with our audience at the same time. TWIW Book Club is where we connect online to discuss our latest read. (BYOB!) In this week's episode of the This Week In Weddings podcast, we're chatting with a business coach, author, and avid reader about the details of the next TWIW Book Club event.

The saying goes that people do business with those that they know, like, and trust. And when you're an entrepreneur, it's safe to say that YOU are your business. Are you putting yourself out there so that people can see the person behind your brand? In this week's episode of the This Week In Weddings podcast, we're chatting all about personal brands, and ways to promote the personal side (both on and off social media) while still staying professional.

We've never been ones to not tell it like it is, and let's be honest... a lot of people are being dicks these days! In this week's episode of the This Week In Weddings podcast, we're chatting all about the state of the wedding industry, what's causing so much frustration (among both clients and vendors), and a few ways to approach the challenges without losing your professionalism.  About our guest: Leah Weinberg is the Owner & Creative Director of Color Pop Events and best selling...

When you're focused on serving your clients well, it's easy to forget about focusing on your own self care. And keeping on top of your health and wellness, including your fitness, isn't always a priority. But it should be! In this week's episode of the This Week In Weddings podcast, we're chatting all about incorporating fitness into your routine and how doing so can have a positive impact on your business.

It's safe to say that many wedding pros thought if we could just get through 2020, we'd be in  good place. And then 2021 happened. Not only did we continue to see events getting cancelled and postponed in the first half of the year, but now that weddings are back, we're seeing supply chain issues, staffing issues, and a lack of work/life balance just to get everything accomplished. Ugh! In this week's episode, we're chatting all about this and a few tips for thriving during this time.

Not all couples consist of a bride and a groom. And not all wedding guests self identify as simply male or female! Although the wedding industry follows a long history of traditional gender roles, times they are a changin'! In this week's episode of the This Week In Weddings podcast, we're chatting about the small steps and shifts in mindset you can make to ensure your business is being fully inclusive. 

While actually having a contract is basic Business Ownership 101, actually sticking to your contract and enforcing its policies is another story. In this week's episode of the This Week In Weddings podcast, we're chatting with a stationery designer about sticking to your contract, why it's important to do so, and how your contract and boundaries go hand in hand. About our guest: A graduate of Marymount University, Claudia received her specialization in brand identity at the Istituto...

In this casual episode of the This Week in Weddings podcast, Kimberly, Annie and Lance catch up on the craziness that has occurred with the quick increase in weddings. If you're struggling with the change of pace in the recent weeks, listen in! You're not alone!

When you own a small business, planning for retirement is not always easy. We're often working "in" our businesses and not "on" our businesses and that includes planning for the future. In this week's episode of the This Week In Weddings podcast, we're chatting with a financial advisor about ways that we can save for retirement, plan for the future, and ready our businesses for sale.

The saying goes that it’s all about who you know, and being well connected in the wedding industry can certainly be helpful for building and growing your business. But when you’re shy or an introvert, networking can be terrifying. In this week’s episode of the This Week In Weddings podcast, we’re chatting with a successful wedding planner who has learned how to turn her introvert tendencies into strengths when networking and operating her business.