Ready to transform your jewelry brand's Instagram presence? In this game-changing episode, Instagram growth expert Keisha Leilani reveals how she organically grew from 0 to 55,000 followers and shares the exact strategies working NOW on Instagram. Learn the three types of content every jewelry brand needs, discover Instagram's newest engagement-boosting features, and get actionable tips for turning followers into buyers - all without spending hours on the app.🎯 Episode Highlights: [3:15]...

Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram fol...

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition. (Haven’t read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today I’m happy to announce the Desired Sharing Proposition Brand Guidelines. Today’s podcast epis...

500 Episodes! Wow - what a milestone! Whether you’ve been with me from the beginning or joined somewhere along the way - I want to thank you for joining me every week, putting in your earbuds, and going on this adventure together! To celebrate - this episode is all about reinventing ourselves. We all grow and go through changes in our lives - and often the most troubling times are the ones that push us through to the next level. This really hit home for me as I was listening to Amanda F...

“Am I willing to consider that I am the type of person who can be a wildly successful entrepreneur?” That question is the first step to building the bridge of belief that will take you from who you are now to the woman you want to be. In today’s episode, Alessia Citro breaks down the process of building Higher-Self Habits starting from building a belief bridge that you can succeed to actualizing that belief using her 5-step Framework for Building Higher-Self Habits. This episode’s rundown: ...

Marketing is hard work.  It takes a lot of time and energy to acquire a new customer.  And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I’m talking about increasing your Average Order Value (AOV). In today’s episode - I share with you 5...

If I could solve one business problem for you - what would it be? That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems. In this jam-packed hour you’ll hear questions and answers for: How to make buying...

I know you’re probably swamped this time of year with the holidays right around the corner. It’s easy to lose sight of your goals and get distracted - both professionally and personally - with all the distractions this time of year presents us with. Don’t worry - I’ve got your back! In today’s Thrive By Design episode - I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase...

Managing a business can take so much time. Whether you have a team of employees or have to do everything yourself - managing your business probably takes more time than you’d like. Today’s guest Callan Faulkner is an expert on streamlining businesses' operations to maximize their efficiency and productivity. And if you put into practice her advice - you’ll find yourself getting back hours if not whole days every week. This episode’s rundown: [00:00] Intro & introducing Callan...

“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you’re not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content...

How much ROI can you get in ONE year by investing in yourself? Today is a very special episode of Thrive By Design - because I have a panel of women who have all become successful Jewelry business owners in their own right. What they all have in common is that they decided to invest in our Laying The Foundation program, listened to our coaches, worked hard, and achieved amazing results. The panel discussion rundown:   [0:00] [News & Announcements / Intro] [4:58] Meet the...

Make this your highest revenue holiday season ever! It may only be September - but the holidays are almost here. And for Jewelers - this is our busiest time of the year. Don’t waste the holiday season chasing after clients - instead draw them to you so you can focus on what you do best: crafting amazing Jewelry. In this episode - I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book. The rundown: [0:00] Latest...

Would you have the courage to change cities to follow your dream? Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice.  In this episode, we cover:  [00:00] Latest News & Announcements [01:50] Breaking Free: From...

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France.  Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover:  ...

What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything.  Her husband, her house, and her art studio.  But Laura didn’t let that stop her.   She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.   [0:00]   Latest News and Announcements [1:43]  ...

Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem?   The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this...

Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment. In this episode, you’ll...

One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I attended last week. This episode’s rundown: [0:00] Latest News & Announcements [4:15] Getting in the room with powerful people [14:28]...

 Do you feel like you wear a mask as you go through life?  In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off.  She does this in a process she calls - appropriately enough - unmasking.  If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss! In this episode: [0:00] Latest...

Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World It’s easy to get lost in the daily business grind. But isn’t there more to business than that? In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work. This episode’s rundown: [0:00] Announcements and Introducing Jessica [5:25] Tracy & Jessica vibe together [7:28]...

Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads. In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you’ve set up your IG bio - it works for you 24/7! In this episode, I cover: [0:00]  F&TA: Latest News and Upcoming Events [2:54]  Your IG Bio - an often wasted space [5:14]  The 3...

If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.  And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:   [0:56] Monica’s story: from 9-5 to successful...

Are rising metal costs driving your profits into the ground?  Are you tired of losing sales to customers shocked at your new prices?   In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market.  In...

“Fear was running the show - not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it - all my deepest fears came welling up to the surface. I reached out to some people I trusted most - and they came through for me. They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with...