Description
Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:
How to know in a snapshot if your brand is cohesive or not.
Why being good at sales doesn’t mean good at branding
How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
The importance of your Jewelry screaming “YOU”!
Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
The essential skill for any jewelry maker or designer - and how to develop it
Here are the resources mentioned in the show:
How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass
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xo, Tracy Matthews
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