In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.  In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby Why Susan switched from Instagram to TikTok when developing her personal brand Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket” Why people are switching to TikTok from Google when searching for information Why Instagram and Facebook give you less reach for more money. How TikTok gives you more control over your own success than any other platform TikTok’s plan to serve as a better alternative to Amazon How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers. How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms. How TikTok can automatically connect you with the right influencers who can make the most sales impact. Why influencers are incentivized to produce only positive product publicity. TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand. How TikTok is doing the hard work of reducing your competition for you. This one's a good one!   Here are the resources mentioned in the show: Susan's Instagram Mediary Marketing website Mediary Marketing Instagram The Viral Collection How to Stand Out in a Saturated Market with a Timeless Jewelry Brand 'The Desired Brand Effect' Book   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations   If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok