In this episode, we dive into the success story of Apartments.com and how they’ve harnessed TikTok’s Video Shopping Ads to drive a surge in rental leads. Learn the tactics behind their 59% lower CPC and how you can replicate their dynamic approach for real estate. We’ll unpack strategies for leveraging TikTok’s unique features, including carousel ads and celebrity endorsements, to build brand advocacy and reach a whole new audience. Whether you’re new to TikTok or looking to optimize your str...

We discuss the Nectar mattress brand and its marketing strategies on TikTok. We examine a successful marketing campaign using TikTok's Video Shopping Ads, which resulted in a significant increase in sales and return on ad spend for Nectar. Finally, we discuss how you can use these same strategies for your own brand.