Robin Robins is the Founder and CEO of Technology Marketing Toolkit, a leading marketing consultancy firm dedicated to VARs, MSPs, MSSPs, and IT service companies. She has significantly impacted the IT industry by serving over 7,000 clients, facilitating the largest MSP peer group with over 1,200 active members, and founding MSP Success Magazine, which boasts 18,000 subscribers and reaches over 45,000 MSPs and IT service businesses. Robin is also recognized for her annual event, attracting more than 1,600 CEOs from the IT services sector. Her approach combines strategic marketing plans for IT firms with her expertise in digital and offline marketing, making her the IT industry's leading seller of CRM and marketing automation platforms. In this episode… In a world where marketing strategies and the pursuit of genuine business growth collide, one might find themselves pondering over the true essence of success. Is it possible to navigate the turbulent waters of direct response marketing without losing one’s essence, or must one succumb to the cutthroat nature of the industry to thrive? Robin Robins emerges as a beacon of inspiration and ingenuity in the realm of direct response marketing. From a tumultuous childhood to becoming a pioneering force in direct response marketing within the IT niche, her story is a testament to the power of resilience and innovation. Robin shares the importance of emotional intelligence built from early hardships and how it played a crucial role in her entrepreneurial pursuits. As the Founder of Technology Marketing Toolkit, her implementation of a community-centric approach and the innovative use of accountability and contests has skyrocketed customer success and engagement. Her insights into marketing dynamics, alongside her unique perspective on masterminding and group collaboration, provide invaluable lessons for anyone looking to make their mark in the industry. In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Robin Robins, Founder and CEO of Technology Marketing Toolkit. Robin’s narrative sheds light on the importance of emotional intelligence, resilience, and the strategic use of personal experiences to fuel professional growth. Moreover, her contributions to the evolution of marketing strategies and her role in shaping the landscape of mastermind groups highlight the intersection of personal development and business success.