Kevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed their revenue goals through copywriting instruction and community support.  Copy Chief has facilitated millions of dollars in successful copy project agreements and is featured on various platforms with positive testimonials from high-performing copywriters and business owners. In addition to his successful career, Kevin hosts the Copy Chief Radio Podcast and is passionate about helping freelancers find their unique strengths and build thriving careers. In this episode… Are you struggling to keep up with the rapidly evolving marketing and advertising world? How do you ensure your copywriting resonates in these uncertain times? The answers may lie in fostering genuine connection and understanding the core principles of direct response marketing. Kevin Rogers, Founder of Copy Chief, tackles these issues head-on by emphasizing the importance of staying relevant and connected with your audience. He shares insights from industry leaders like Todd Brown, who stress the necessity of adapting and testing in real time. Kevin also discusses how he encourages his community of copywriters to reach out to clients individually during challenging periods like COVID-19, offering personalized support and innovative solutions to keep their messages authentic and timely.  Join host Brain Kurtz in this episode of the Timeless Marketing Podcast as he welcomes  Kevin Rogers, Founder of Copy Chief, to discuss the essence of leveraging one’s unique strengths and consistently engaging with clients to maintain trust and relevance. They talk about navigating the challenges and opportunities in direct response marketing and the importance of clear communication and adaptive strategies. Kevin also explains the concept of the "Freelancer's Journey".