Dylan Frost is the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting, and the Co-Founder of The Wholesale Formula. He is a direct response marketing expert renowned for his innovative approach to webinars. As a seasoned mentor, he's teamed up with industry leaders to deliver transformative sales strategies. His techniques have consistently produced multimillion-dollar revenue streams with streamlined efforts. Leveraging his vast experience, Dylan offers mentorship on maximizing leads, crafting compelling presentations, and perfecting the art of the webinar. In this episode… Are webinars still effective in a market inundated with digital content? Properly crafted webinars can be a fast track to increased conversions and revenue growth. How can you use webinars as an effective marketing tool, converting prospects into leads?  Dylan Frost is known for his direct response marketing acumen, particularly in the domain of webinars. He shares insight into tactics that can add millions to your annual revenue and stresses the importance of a well-crafted narrative, revealing how webinars are still highly effective when executed correctly. With his guidance, we learn how every webinar can be a strategic force for genuine engagement and significant sales. Dylan outlines his method with an emphasis on scripting and the significance of phrasing, pacing, and the incorporation of powerful psychological techniques that help attendees move from interest to committed buyers. Careful to acknowledge multiple learning styles, Dylan underscores the importance of having an adaptable structure while delivering the wealth of a well-rounded webinar approach that maximizes results.  In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Dylan Frost, the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting and the Co-Founder of The Wholesale Formula. They discuss strategies for creating high-converting webinars as Dylan shares the three-phase process that includes crafting the hook, structuring the content to lead smoothly to the offer, and optimizing the all-important post-webinar engagement.