Episodes
🔥 In less than 7 minutes, discover our best marketing tips to get your podcast off the ground thanks to snackable content! 🔥 ************************** Your podcast is a real gold mine. ⛏️ You can extract a myriad of content and develop a snackable content strategy to reach and grow your audience. 🍿 The direct result? Increasing your downloads! 📈 In this new episode of TIPS we’ll present to you the key steps that compose a good snackable content strategy. And we leave nothing to...
Published 10/19/22
Nothing has changed in 1 week: Apple Podcasts is still THE most-used listening platform in the world by podcast listeners. 😉 It’s still the platform that lists the most podcasts… and so it’s still difficult to stand out and be highlighted by Apple Podcasts. In this second part, we’ll give you more tips to improve your referencing on the platform.  Here is the link to our complete article : https://www.ausha.co/blog/ranking-apple-podcasts/ —-------- Any ideas or suggested topics?...
Published 10/12/22
Apple Podcasts is THE most-used listening platform in the world by podcast listeners. 🌎 But it’s also the platform that lists the most podcasts… so it’s difficult to stand out and be highlighted there. Fortunately, there are some tips and tricks to do in order to maximize your chances of being spotted by its algorithm. The objective of this first episode: increase your position in the Apple Podcasts ranking! PS: I really had a lot to tell you about this so I’ve separated this episode...
Published 10/05/22
🔥 In less than 10 minutes, discover our best marketing tips to boost your podcast on social media! 🔥  ************************* There’s no doubt: social media is THE most powerful tool for finding new listeners. 🕵 It’s also the perfect channel to get to know your audience and turn them into loyal listeners. 🤝  In this new episode of TIPS 🎺, we’re giving you all the winning strategies for your podcast on Instagram, Twitter, Facebook, and LinkedIn! We’ll also talk about the new tool...
Published 09/28/22
🔥 In less than 6 minutes, discover our best marketing tips to boost your podcast thanks to a press release! 🔥 —--------- The podcast is booming, and the media is particularly interested in this new format. So why not profit from this new passion? In this twelfth episode of TIPS, we’re giving you the 4 key steps to create an amazing press release and a well-developed approach strategy: the headlines are yours! 📰 Here are the 4 steps:  List out the types of media that would be...
Published 09/21/22
🔥 In less than 6 minutes, discover our best marketing tips to boost your podcast with a great podcast cover! 🔥 —---------  Image, cover, thumbnail… choose the word that you like, because all of them mean the same thing! The challenge here is to bring together the whole graphic identity of your show in just a few pixels… and in this episode we’ll give you all our advice so that you don’t make mistakes on the format or the style (because both are super important here). 😉 👉 The link...
Published 09/14/22
🔥 In less than 7 minutes, discover our best marketing tips to boost your podcast by conducting amazing interviews! 🔥 —--------- To be a good interviewer is not something that can be improvised! 🎭 So today we’re going to give you our tips to prepare your interviews well, and how to conduct them like a real orchestra conductor… 🪄🎶 The 3 key steps?  A few days/weeks before the interview  A few hours/minutes before the interview  During the interview You’re going to become...
Published 09/07/22
After TIPS #7 was dedicated to writing a script for your podcast… 📝 TIPS #8 was dedicated to writing your introduction… 👋 We’ll see you this week for a TIPS dedicated to (brrrrrrrrr 🥁) the conclusion of your podcast! ⚠️ Spoiler alert ⚠️ It’s exactly like your essays in Philosophy or English in high school. It needs to be thought out well! So we’re counting on you to take notes in your favorite college-ruled notebook for this one. ✍️ —-------- Any ideas or suggested topics?...
Published 08/31/22
It’s the first chance you have to capture the attention of your audience. And for this there is only one solution, you need to have an introduction that is a hit! ⚾ A nice little jingle, a quick and effective presentation of yourself, a good hook… We’ll give you all the keys to a successful intro in this episode in less than 6 minutes! 🤓 —-------- Any ideas or suggested topics? Questions about your podcast? A problem subscribing to us? Contact us on Ausha’s social media pages or send...
Published 08/24/22
The script of your podcast can quickly become your best friend! 🤝 But how can you structure it well? What are the elements that you absolutely need to prepare before your recording and which parts need special attention? 🔍👀 We’ll give you all our tips in this episode in just 5 steps (very clear and precise steps thanks to a concrete script of course). 💪 —-------- Any ideas or suggested topics? Questions about your podcast? A problem subscribing to us? Contact us on Ausha’s social media...
Published 08/17/22
The importance of being consistent is often underestimated in the world of podcasts… Yet regularity with publishing your episodes is an important key to gaining visibility! 🕵 Today we are therefore going to look at subjects such as the preparation of your show in the long term, the format and frequency of your episodes, your vision, your objectives and even your sub-objectives! 📝 After this episode you’re going to have all the cards at hand to organize yourself well and you will see that...
Published 08/10/22
In marketing, it’s no secret that for communication to be impactful, you have to start with the consumers. 🤝 Put yourself in their shows, understand their problems, and identify the places and times when they consume your product… And for a podcast, it’s the same! 🎙️ By putting yourself in the shoes of your listeners, and imagining their typical day, what they like and what they do, their listening habits, etc: you’re defining your listener-persona. 👩 And by knowing your target audience...
Published 08/03/22
If numbers aren’t your cup of tea, don’t panic! We’re going to review the main data to keep an eye on when monitoring your podcast! The curves, pie charts, and percentages uploaded on your podcast host, will soon have no more secrets hidden from you! 📈 The number of downloads (of course), unique listeners, completion rate, demographic data, and even quantitative data: no data is left off our list! 🤓 —--------- Any ideas or suggested topics? Questions about your podcast? A problem...
Published 07/27/22
How can you optimize the natural referencing of your podcast on Google and the listening platforms? Which tools should you use to optimize your SEO? But first of all, what does SEO even mean? 🤔 These are all the tricky questions that Sarah is going to answer in just 5 minutes. 🚀 You may already know, but 2 podcasts are released every minute in the world, so it’s only normal that you might need some tips to ensure that your show has a good position in Google’s search results. 💪 Because...
Published 07/20/22
Cross-promotion… What a complicated word! For something that’s so simple. 🤓 Cross-promotion is making your podcast known, through another podcaster. There are many ways to do cross-promotion, but each time it’s a real collaboration, and a true example of a win-win situation. 🚀 In this new episode of TIPS (and in less than 5 minutes), Sarah explains how to put in place an effective cross-promotion strategy for your podcast in order to increase your number of downloads and boost your show...
Published 07/13/22
You can create the highest quality podcast in the world with a perfect universal theme that everyone will love… 1- If you don’t distribute it on all the listening platforms, 🪐  2- If you don’t make it visible on social media, 📱  3- If you don’t highlight it on Google… 💻 … then you can only hope for a small handful of downloads… including your mother and her neighbor Steve. 😂 In this first episode of TIPS, we will explain to you how you can make your podcast visible EVERYWHERE in order...
Published 07/05/22
Launch and boost the growth of your podcast with Tips, the new weekly show from Ausha! 💜 Each week, listen to our top tips for taking your podcast to the next level and growing your audience. 🚀 Communication, analysis, recording, editing, writing: in just a few minutes each week, we will give you all the key tips so that you can boost your podcast to the stars! ✨ —--------- Do you have ideas or suggested topics? Questions about your podcast? A problem subscribing to us? Contact us on...
Published 06/13/22