[SUMMER REPLAY] ☀️ 🔥 To transform a stranger into a loyal listener, we have a technique: the listener journey. 🔥 Here are the 𝟑 𝐬𝐭𝐞𝐩𝐬: 1️⃣ ɴᴏᴛᴏʀɪᴇᴛʏ 👉 how to get your podcast noticed by your audience? ✔️ Make sure your podcast is available on all listening platforms: Spotify, Apple Podcasts, Deezer... and even YouTube ✔️ Boost your show's visibility by optimizing your organic search ranking: implement a true SEO strategy with keywords in your titles and descriptions, a website...

[SUMMER REPLAY] ☀️ 🔥 In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! 🔥 ************************************************ There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! 🕵️ Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform!  It's not easy, but remember that Spotify's podcast curator teams are above all...

[SUMMER REPLAY] ☀️ 🔥 Designing metadata is one of the most important steps in promoting a podcast. We explain why in this episode. 🔥 Metadata is a word that can be intimidating 👻 However, metadata is essential when creating a podcast or even when publishing an episode. Today in TIPS 🎺 we'll look at how to effectively manage all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they're tuning...

[SUMMER REPLAY] ☀️ 🔥 In less than 7 minutes, we'll explain why it's interesting to distribute your podcast on YouTube! 🔥 While YouTube is a video platform, it's also widely used by listeners to discover new podcasts 🕵️ Not surprising because there's a lot, a lot, A LOT of people on YouTube! In this TIPS episode, we give you all the good reasons to distribute your podcast on YouTube and reveal the best practices to follow for effective distribution on this platform! 1️⃣ +2.527...

[SUMMER REPLAY] ☀️ 🔥 In less than 6 minutes, find our best Marketing Tips to launch your podcast with Snacking Content! 🔥 Your podcast is a real gold mine ⛏ You can extract a myriad of content from it and develop a Snacking Content strategy to reach and grow your audience 🍿 The direct consequence? An increase in your listens 📈 In this new episode of TIPS, we present the key steps that make up a good Snacking Content strategy: 1️⃣ Implement an inverted pyramid strategy (Gary...

[SUMMER REPLAY] ☀️ 🔥 Apple Podcast is THE platform you need to win over for your podcast to take off and gain listeners 🚀( 2/2) 🔥 Nothing has changed in 1 week: Apple Podcasts is still THE most used listening platform in the world by podcast listeners. 😉 It's still the platform that lists the most podcasts... and it's still just as difficult to stand out and be highlighted by Apple Podcasts. In this 2nd part, we give you even more tips to improve your ranking on the...

[SUMMER REPLAY] ☀️ Apple Podcasts is THE most used listening platform in the world by podcast listeners. 🌍  (1/2) But it's also the platform with the most podcasts... So it's hard to stand out and be highlighted by Apple Podcasts. Fortunately, there are a few little tricks and tips to put in place to maximize your chances of being noticed by its algorithm. In this first part, we will look at: 1️⃣ The impact of the number of subscribers to your podcast on Apple Podcasts 2️⃣ The...

[SUMMER REPLAY] ☀️ 🔥 There’s no doubt: social media is THE most powerful tool for finding new listeners. 🔥  It’s also the perfect channel to get to know your audience and turn them into loyal listeners. 🤝  In this new episode of TIPS 🎺, we’re giving you all the winning strategies for your podcast on Instagram, Twitter, Facebook, and LinkedIn! We’ll also talk about the new tool from Ausha: the Social Media Manager! A tool dedicated to social media that allows you to manage all your...

[SUMMER REPLAY] ☀️☀ 🔥 In marketing, it’s no secret that for communication to be impactful, you have to start with the consumers. 🔥 🤝 Put yourself in their shows, understand their problems, and identify the places and times when they consume your product… And for a podcast, it’s the same! 🎙️ By putting yourself in the shoes of your listeners, and imagining their typical day, what they like and what they do, their listening habits, etc: you’re defining your listener-persona. 👩 And...

🔥 In less than 6 minutes, we answer THE question of the summer for podcasters! 🔥 ************************************************ Summer is the perfect time to take time for yourself and recharge your batteries. ☀️🍹 But when you have a podcast, it's not always easy... Is taking a break a good idea or a bad one? When you know that regularity is one of the keys to success (and that taking a break is the exact opposite of regularity), the question really arises. There are several...

🔥 In 7 minutes, we give you the real cost of launching a podcast! 🔥 ************************************************ Before launching a podcast we ask ourselves a lot of questions about the budget it represents... So I have great news for you: you don't need to be as rich as good old Scrooge to launch your podcast and make your voice heard! 🦆 In this episode, we'll look at how to get started with 3 different types of budgets: 1️⃣ Small budgets: maximum 13$ per month and then...

🔥 In less than 5 minutes, discover the different possible podcast formats 🔥 ************************************************ How to choose the right format for your podcast? It's trickier than you might think considering the possibilities when you start a podcast! 🤓 There isn't just one possible format... Depending on the animation of your podcast, your guests, and the topics that you will address, your podcast format might be unique! 🧐 1️⃣ The way the podcast is hosted will have...

🔥 In less than 7 minutes, find our best tips for handling copyright in your podcast episodes! 🔥 ************************************************ Creating a podcast is complicated enough... it represents so much work and energy... It would be a shame to have to delete your episodes because you didn't respect the copyrights in your productions right?  In this new episode of TIPS we give you the keys to master the copyrights on your podcast from the introduction to the...

🔥 In less than 6 minutes, find our best tips to monetize your podcast and (almost) become a millionaire! 🔥 ************************************************ Do you want to know how to monetize your podcast?  To make money with your podcast there are no magic recipes! 🪄 In this new episode of TIPS we give you 5 techniques that work : 1️⃣ Sponsorship and advertising agencies 📣 You have 3 options for this: ✔️ The pre-roll: the broadcast of an ad before the beginning of your...

🔥 In less than 6 minutes, find our best Marketing Tips to choose your podcast category ! 🔥 ************************************************ Between the main categories and the subcategories there are more than a hundred possible options when you want to reference your podcast! So... How to choose the right category? ⚠️ Be careful: if you list your podcast in a category that does not correspond to it at all, the platforms may totally exclude it from their catalog ⚠️ 1️⃣ If...

🔥 In less than 6 minutes, find our best Marketing Tips to optimize your podcast metadata! 🔥 ************************************************ Metadata... It's a word that can be scary 👻 Yet metadata is an indispensable element when creating a podcast or even when publishing an episode.  Today in TIPS 🎺 we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see...

🔥 In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! 🔥 ************************************************ There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! 🕵️ Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform! It's not easy, but remember that Spotify's podcast curator teams are above all human beings and they say it,...

🔥 In 5 minutes, find our best tips for getting your guests to re-share your podcast episode! 🔥 ************************************************ A few years ago, being invited behind a microphone to swap on a podcast was exceptional! So inevitably the content was automatically shared and re-shared by the guests 🥳 Ah... the good old days... Today the podcast has grown so much that it's no longer a given for your guests to share their talk... So in this episode of TIPS we give you...

🔥 In less than 6 minutes, find our Top Tips for making the perfect trailer for your podcast! 🔥 ************************************************ Your podcast deserves a trailer that will make listeners want to discover your podcast 🍿 If you're in the process of launching your podcast, you're in the right place! 👈 If you've already launched your podcast, you're in the right place! 👈 In this episode, we give you all the elements you need to master to make your tape your best ally...

🔥 In less than 6 minutes, we give you our top tips for finding the perfect guests for your podcast! 🔥 ************************************************ Finding guests for your podcast is a lot more complicated than finding a job... you can't just walk across the street! 🚶 1️⃣ Make a list of guests you'd like to have behind your mic 🎙 2️⃣ Go out and find their contact on social networks... 🕵️ 3️⃣ ... Complete this search by looking for email addresses if needed 📩 4️⃣ Search for...

🔥 In less than 7 minutes, discover our best marketing tips to transform an unknown listener into a loyal listener! 🔥 ***************** To transform an unknown listener into a loyal listener, we have a technique: The Listener Journey. Here are the 3 steps: 1️⃣ Notoriety 👉 How do you get your podcast noticed by your audience? 2️⃣ Activation 👉 How can you convince your potential listener to press play? 3️⃣ Retention 👉 How can you make your listeners come back to your podcast (or...

🔥 In 5 minutes, discover our best marketing tips in order to define the ideal episode length for your podcasts! 🔥 *********************** Here’s a small overview of all the messages that we get every day at Ausha: How long should my podcast episode be? Is it best to do a podcast episode that is 5 minutes, 30 minutes, or 2 hours long? What is the average length of a podcast episode? If I have shorter episodes will I have more downloads? … Basically the question about the ideal...

🔥 In less than 7 minutes, we’ll explain to you why it’s interesting to broadcast your podcast on Youtube! 🔥 *************************** If Youtube is a video platform, it’s also extremely used by listeners to discover new podcasts. 🕵 Not surprising, because it seems like everyone is on Youtube! In this episode of TIPS, we’ll give you all the good reasons for why you should broadcast your podcast on Youtube and we’ll reveal the best practices to follow to distribute it effectively on...

🔥 In 7 minutes, discover our best marketing tips for constructing the brand identity of your podcast! 🔥 ************************* Constructing the brand identity of your podcast is an essential step for its proper development and for growing your audience. So, we have some good news and some bad news to share… ❌ The bad news: Constructing your brand identity is not something that can be improvised. (Otherwise it would be way too easy) ✅ The good news: Sarah will give you all the key...