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Tod Maffin
Today in Digital Marketing
A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. Published every weekday at 5pm ET.
Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?
In this special deep-dive...
Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop.
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Published 05/02/24
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