From FYP to ROI?
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TikTok's last stand? The platform pushes a PDF that it hopes will finally get you on board. Also: Numbers tick up for the media buying business. Google vs the U.S., part 2. And augmented reality comes for a high-sales category.
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Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search…
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Published 11/01/24
Published 11/01/24
Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke.
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Published 10/30/24
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