Thanks for tuning into Tough Love Marketing advice. Today we are talking about one of the reasons why your Google Ads campaigns may not be performing the way you want or producing the results you thought you’d get. Ok, here it comes, here’s the tough love. Your Google ads campaigns may not be producing results because … they aren’t set up to accomplish goals. I’ve seen it time and time again, from marketers and non-marketers, you make a giant list of keywords and think that’s how the magic...

There are many, many, many reasons why your Google Ads campaign may not be producing the results you want including that your own expectations are too high or that Google Ads isn’t the right channel for your goals. But those are topics for another day. Today, we’re getting tough on keywords. Yes, keywords. The cornerstone of digital marketing and paid Google Ads. The first piece of tough love, if you’re letting Google choose your keywords don’t do it! If you’re using their “Smart Campaigns”...

Google and Facebook aren't your only digital marketing options. We literally live on our phones. Now is the time to really think about where your audience is online throughout their day and for you to be a part of that day.

Google Ads and Facebook are over competitive and the platforms are overstuffed with content. Now is the time to think outside the Google and Facebook box and be present where your audience is.

Google's Smart Campaigns may sound appealing, and I totally understand the appeal, but don't let Google choose your keywords for your Google Ads campaign. It can be expensive, disappointing and give you a negative impression of paid search.

In this edition of Tough Love Marketing Advice, I'll tell you why: wanting MORE traffic to your site isn't the right mindset ranking #1 in Google isn't actually a goal  and what is an actual goal that you and your marketing folks can truly work to accomplish

You want more sales, more leads, more clients? Of course! All businesses do, but what many of the businesses I've worked with expect is to spend as little as possible and get major results. It does not work like that. Here's a reality check on marketing and money.

Hello, hello and welcome to Tough Love Marketing where we get straight to the point about marketing in real life. I'm Diana. Hi. Today we're talking about the importance of personalization in your marketing. And my brain is on fire, so we're going to jump right into it.

Hi there. Welcome to Tough Love Marketing where there's no b******t or makeup. I'm Diana, in case you were wondering. Today, I'm going to tell you 5 reasons why your marketing efforts aren't working or not producing the results you want. Ready? Here we go!

Ready for some tough love? Thanks for checking out this podcast. I'm Diana and I've been a digital marketer for almost 20 years with experience working at digital marketing agencies, freelance work and a marketing software company. I hope you're ready for some realistic digital marketing advise because I have lots to say!