In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.  We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.  TripSchool link: https://thetripschool.com  To get in contact with Mitch, email him at [email protected] To ask Erik a question or if you have a story you'd like to share on the podcast, email [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message