Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message

Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message

Pricing strategies you should be considering going into 2024. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message

In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message

A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tourismmarketing/message

Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

In the last episode of our TripSchool series, Mitch and Erik identify some key actionable takeaways from the marketing failures they’ve encountered while working as coaches and consultants. https://campfire.travel/ https://thetripschool.com/ --- Send in a voice message: https://anchor.fm/tourismmarketing/message

In this episode of Tourism Marketing Mastery, Erik Hatterscheidt sits down with Mitch Bach of TripSchool and they discuss a lesser talked about topic - their failures. Not only are their personal failures covered, but also the failures of the hundreds of clients they have worked with. They discuss the most common mistakes they see, as well as some of the more interesting F-ups.  Link to TripSchool: https://thetripschool.com If you have a question for Erik, or would like to be featured on the...

In this episode of Tourism Marketing Mastery, we have a chat with the Co-Founder of TripSchool, Mitch Bach. Mitch lends an interesting perspective to tourism marketing through his study of music.  We also cover a bit of his personal history, why he started trip school, and what he’s learned after working with 100’s of tourism operators.  TripSchool link: https://thetripschool.com  To get in contact with Mitch, email him at [email protected] To ask Erik a question or if you have a story...

I’ve recently been diving deep into a concept developed by Donald Miller about creating messaging that clearly resonates with our guests. In this episode I share what I’ve been learning and how we’re implementing these lessons. To write me email [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

Let me share a new model that is currently filling our bookings with local guests. If you want to get in touch write me at [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I just sifted through 100’s of hours of conferences, videos, and case studies to share with you the 3 big marketing trends that I saw come up as patterns that are emerging in 2021. To send in questions and feedback, email [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

In this episode we explore the 3 questions that led to my 50 staff working alongside me for 2 months for free when we hit a crises. To email me feedback or questions write to [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

In this episode I’m sharing the 6 step copywriting formula I was taught that allowed me to write an ad which gave us a 60x ROI. Now, almost all of our ads use the same formula and are giving us healthy returns. To contact us write to [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

When you look at all of the things you could focus on learning within the marketing world, I’ve found the most effective to be Copywriting. Within copywriting, the most effective piece to learn is headlines. In this episode I share with you a piece of knowledge I found in a book written in the 1930’s that works just as well now as it did back then. To get in touch with me, you can email [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

In this episode we chat with Vitaliy Levit, a successful Silicon Valley marketer and consultant who found himself thrown into the world of tourism when he bought a yacht. We discuss his marketers approach to growing his business dramatically over the last 3 years and what he’s building for other tour businesses now. The link to his new site where he is stacking the deck with value to fellow tourism operators is http://travelassociation.org --- Send in a voice message:...

I promised to share the challenges and failures of our own journey and this week I’m opening up about a family argument and how we’re working it out. If you have a question you’d like to ask me write to [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

The single most powerful automated system you can build is an opt-in. It takes very little time to set up, works on autopilot, and routinely converts to bookings. In this episode I lay out how I create opt-in's that actually work. To learn more about the Guest Pipeline Method visit https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline To share your wins, challenges, or questions, email us at [email protected] --- Send in a voice message:...

After a decade of split testing, 1000s of client trials, and my own research, here’s what I’ve learned about laying out a tourism homepage that leads to bookings. To share your wins, challenges or questions, email us at [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

When I looked at our web data, I noticed that our ABOUT US page was one of our most visited pages, but it wasn’t generating inquiries. I set out on a mission to change that. Now, 2 years and dozens of split tests later, I have a formula that consistently delivers quality inquiries on autopilot. To share your wins or ask me a question, write to [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

You don’t want to compete based on price. That’s a race to the bottom. The only other place you want to be is on top. To get to the top you need a USP. In this episode I share with you what happens if you don’t have one, and how I approach creating one. To reach us with your wins, challenges or questions email [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

The +1 method has given us almost a 2 year waiting list, expanded our profits, brought our staff closer together, and landed me the most beautiful woman on the planet. Once you learn it, you can’t do life without it. Email us your questions or wins at [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message

Looking for a quick way to establish yourself as kingpin in your tourism region? Maybe even in your country. The secret is the easiest thing in the world and nobody does it. --- Send in a voice message: https://anchor.fm/tourismmarketing/message

I realized that digital marketing was a game that I was never going to win indefinitely. And it can be exhausting trying to keep up. I have a new strategy that we’ve rerouted our marketing budget into that is way more fun, rewarding, and effective (so far). To ask questions or let me know how these strategies are working for you write us at [email protected] --- Send in a voice message: https://anchor.fm/tourismmarketing/message